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When it comes to traffic coming from search engines it is not so much the viewers that need to be better focused as it is the author of the web page.
Many people have trouble writing a page that focuses on one idea, yet that is what will drive home the search engine traffic. Many businesses have gone through the process of looking at product lines and reorganizing their workforce to act in product line groups instead of departments such as sales, engineering, drafting, or accounting. Using this same way of thinking, this vertical structure will put like material together and assist your search engine ranking.
If you would like to discuss the particulars of you situation please contact me (Ross McCubbin) by phone at the following number.
I would be glad to help!
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