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Many people say testimonials are effective. I personally like to see a real address, a picture of a real store location and key staff. One site I went to had testimonials with photos of the real people that made them ... or so it looked. They even had audio of someone reading the testimonial.
What blew it for me was that all the different audio tracks were the same voice.
On the Thunder Bay Tourism website, this is something that we are working hard to overcome. People are looking for advice on where to go and what to do in our area. The advice has to be good, and it has to be believable.
If you would like to discuss the particulars of you situation please contact me (Ross McCubbin) by phone at the following number.
I would be glad to help!
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